Management Team

Gustavo Ruiz Moya


Formerly head of LATAM for SafetyPay, Gustavo is the CEO as of December 2013, bringing his extensive experience in Payments, Banking and Travel industries. Prior to SafetyPay Gustavo was VP and General Manager for American Express, Membership Travel in LATAM. He also successfully led American Express Bank in Mexico. Gustavo holds a bachelor degree in Business Agronomy from Colorado State University and a Diploma in Foreign Trade form the Universidad de las Americas. Gustavo’s strategic vision and knowledge of international markets is helping SafetyPay achieve aggressive performance goals including increasing market share and enhanced bottom line results.

Juan Soto


More than 10 years of experience as a finance executive, Prior to Safety pay Director of Treasury & IR at Vivaaerobus, before he was an analyst for Morgan Stanley Capital International he holds a Master in Finance from Tulane University in New Orleans and a Finance Degree from ITESM.


Demetri Vrotos


More than 30 years of professional engineering experience spanning various complex organizations and industries. Prior to SafetyPay he worked as the Chief Technology Officer for two FinTech startups where he built organizations from concept to operational success.
He holds a Master’s in Management of Technology from University of Miami and a Bachelor’s in Computer Engineering from the University of Florida.