Management Team

SafetyPayWho we areManagement Team

Gustavo Ruiz Moya


Formerly head of LATAM for SafetyPay, Gustavo is the CEO as of December 2013, bringing his extensive experience in Payments, Banking and Travel industries. Prior to SafetyPay Gustavo was VP and General Manager for American Express, Membership Travel in LATAM. He also successfully led American Express Bank in Mexico. Gustavo holds a bachelor degree in Business Agronomy from Colorado State University and a Diploma in Foreign Trade form the Universidad de las Americas. Gustavo’s strategic vision and knowledge of international markets is helping SafetyPay achieve aggressive performance goals including increasing market share and enhanced bottom line results.


Jorge Alfaro


Jorge Alfaro is the Chief Technology Officer & Director of Operations of SafetyPay. He brings 18+ years of experience leading technology teams in United States, Belarus, Nicaragua and Peru with an extensive knowledge of building robust applications to perform secure financial transactions. Jorge is responsible for overseeing the company’s technological growth; ensuring having industry standards in place focusing on high security and fast response times for its customers and partners at an enterprise level. Alfaro holds a Bachelor’s degree in Computer Engineer and Computer Science from Florida Atlantic University, Boca Raton, Florida.


Juan Soto


More than 10 years of experience as a finance executive, Prior to Safety pay Director of Treasury & IR at Vivaaerobus, before he was an analyst for Morgan Stanley Capital International he holds a Master in Finance from Tulane University in New Orleans and a Finance Degree from ITESM.

Check out our cases

Our solutions already change the way different companies work.